Stepping foot into the “athletic” golf shoe space, FootJoy – in partnership with Sausalito, California-based creative agency BSSP – is cutting through the marketplace with a new and energizing campaign. Launching an innovative product and promoting the brand’s overall category leadership, the campaign kicks off with its first spot, 'Harmony,' showcasing the novel shoe’s technology and comfort while celebrating game-enhancing design and innovation.
Later in March, 'Lineup' will roll out to showcase the brand’s leadership position within the golf world. The work features a star-studded roster of pro golf Tour Ambassadors, like Justin Thomas, Adam Scott, Zach Johnson, Charley Hoffman, Rafa Cabrera Bello, and Webb Simpson, to showcase the brand’s crazy love for the game and feed the obsession of players everywhere.
As FootJoy’s agency of record, BSSP ideated and produced the creative, ultimately bringing the brand’s reputation as the #1 golf shoe, glove and apparel brand into the modern day with more energy and edge. The campaign will air during the Honda Classic and other upcoming tournaments for at least the next month.
The campaign elements consist of TV spots, social shorts, print and digital display and high-impact placements.
Ken LaRose | SVP, Marketing
Mike Foley | Director, Product Marketing
Chris Garrett | Director, Consumer Marketing
Sean McCoole | Sr. Manager Brand Design
Matthew Curry | Chief Creative Officer
Luke Zehner| Creative Director
Sinan Dagli | Creative Director
Chris Toffoli |Creative Director
Alex Anderson | Sr. Art Director
Mike McGuire | Copywriter
Sarah Noel Ross | Art Director
Patrick French | Copywriter
Fearghal O’Dea | Executive Producer
Nico Litonjua | Editor
Molly Fitzgerald | Group Business Director
AJ Marino | Account Supervisor