ESPN: 1+1=ESPN Fantasy Football by Butler, Shine & Stern & Partners (BSSP)

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The NFL season is right around the corner, which means fans are gearing up for Fantasy Football. ESPN has launched its '1+1 = ESPN Fantasy' campaign – created by creative agency, BSSP – to show core NFL fans that when it comes to having fun with friends and family, the formula is simple. Friends + Football = ESPN Fantasy Football.

With images of Aaron Rodgers and Saquon Barkley, among others, the campaign uses colorful visuals to highlight ESPN’s leading Fantasy Football platform and remind fans that ESPN is THE place for NFL fans to play. To create this digitally led campaign, ESPN worked with BSSP and LA-based motion graphics firm, Gentleman Scholar, to bring the campaign to life.

The campaign consists of TV, social, digital, digital video, and radio.

This is BSSP’s first campaign with ESPN Fantasy Football.


Agency: BSSP

Matthew Curry: Chief Creative Officer

Sinan Dagli: Creative Director

Chris Cavalieri: Associate Creative Director

Mike McGuire: Copywriter

Sarah Noel Ross: Art Director

Meredith Ashworth: Producer

Michelle Finelli: Account Director

Patrick Gregory: Account Supervisor

Jake Bayham: Strategy Director

Client: ESPN

Laura Gentile: Senior Vice President, Marketing

Seth Ader: Vice President, Brand Marketing

Peter Mulally: Director, Brand Marketing

John Lobo: Manager, Brand Marketing

Spencer Shaev: Coordinator, Brand Marketing

Billy Hickmott: Intern, Brand Marketing

Production Company: Gentleman Scholar

Creative Director: Will Johnson

Managing Director/E.P.: Jo Arghiris

Executive Producer: Kirsten Noll

Head of Production: Tyler Locke

Associate Creative Director: Chris Finn

Associate Producer: Kev Jones

Designers: Madison Ellis, Gretel Cummings, Hanna No, Jina Kwon

2D Animators: Kenny Kerut, Henry Pak, Lauren Tom, Zack Miller, Jeffrey “Jip” Jeong

Cel Animator: Lyuben Dimitrov

3D Generalists: Cameron Scott, Jeremy Ramirez

Assistant Editor: Dominic Strazulo

Flame Artist: Matt Lavoy

Audio Post: One Union

Sound Design/Audio Engineer: Joaby Deal

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