ESPN: 1+1=ESPN Fantasy Football by Butler, Shine & Stern & Partners (BSSP)
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The NFL season is right around the corner, which means fans are gearing up for Fantasy Football. ESPN has launched its '1+1 = ESPN Fantasy' campaign – created by creative agency, BSSP – to show core NFL fans that when it comes to having fun with friends and family, the formula is simple. Friends + Football = ESPN Fantasy Football.
With images of Aaron Rodgers and Saquon Barkley, among others, the campaign uses colorful visuals to highlight ESPN’s leading Fantasy Football platform and remind fans that ESPN is THE place for NFL fans to play. To create this digitally led campaign, ESPN worked with BSSP and LA-based motion graphics firm, Gentleman Scholar, to bring the campaign to life.
The campaign consists of TV, social, digital, digital video, and radio.
This is BSSP’s first campaign with ESPN Fantasy Football.
Credits
Agency: BSSP
Matthew Curry: Chief Creative Officer
Sinan Dagli: Creative Director
Chris Cavalieri: Associate Creative Director
Mike McGuire: Copywriter
Sarah Noel Ross: Art Director
Meredith Ashworth: Producer
Michelle Finelli: Account Director
Patrick Gregory: Account Supervisor
Jake Bayham: Strategy Director
Client: ESPN
Laura Gentile: Senior Vice President, Marketing
Seth Ader: Vice President, Brand Marketing
Peter Mulally: Director, Brand Marketing
John Lobo: Manager, Brand Marketing
Spencer Shaev: Coordinator, Brand Marketing
Billy Hickmott: Intern, Brand Marketing
Production Company: Gentleman Scholar
Creative Director: Will Johnson
Managing Director/E.P.: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
Associate Creative Director: Chris Finn
Associate Producer: Kev Jones
Designers: Madison Ellis, Gretel Cummings, Hanna No, Jina Kwon
2D Animators: Kenny Kerut, Henry Pak, Lauren Tom, Zack Miller, Jeffrey “Jip” Jeong
Cel Animator: Lyuben Dimitrov
3D Generalists: Cameron Scott, Jeremy Ramirez
Assistant Editor: Dominic Strazulo
Flame Artist: Matt Lavoy
Audio Post: One Union
Sound Design/Audio Engineer: Joaby Deal
