Busch: Rooted in Love

Client: Busch
Date: Apr 2019
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As a beer brewed for the great outdoors, Busch is continuing its partnership with the National Forest Foundation for Earth Day 2019.

The brand is introducing Rooted In Love, a premium hard-cover coffee table book made from FSC Certified recycled paper. The book is curated to raise funds for The National Forest Foundation with each page honoring a tree across America with a heartfelt (and humorous) love letter from Busch

Rooted in Love is available for purchase right now for $20, with all proceeds donated directly to the NFF. The book will be available from April 18-30 here with all proceeds going directly to protecting our public lands via the National Forest Foundation. The first 100 people to purchase the book will receive a free audio-visual book via email, with the pages turning to a hilarious voice over of the book.

Busch began its partnership with the NFF in 2018 to help conserve nearly 200m acres of forests and continue to play its part in creating a Better World by 2025. The NFF works tirelessly to protect healthy forests and watersheds across the country, which not only preserves their use for the public but also contributes to high-quality beer by protecting sources of fresh, clean water – a crucial ingredient in creating Busch Beer.



National Forest Foundation

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