The Drum Awards for Marketing - Extended Deadline

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Date: Mar 2019
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Roughly a year after WPP formed BCW by merging Burson-Marsteller (public affairs, corporate, crisis management) and Cohn & Wolfe (consumer, digital, healthcare, content), BCW, now a top three global communications firm, is emerging as a new kind of agency.

BCW has takent the wrap off its precise new business offering, 'Moving People.' It is showcased in a new campaign in digital, print and social platforms and on the bwc-global.com website, as well as trade and business publications.

The centerpiece of the campaign is a video (narrated by BCW chief executive officer Donna Imperato). Additional background is perhaps best captured in a Medium blog from Imperato.