Burger King: #WhopperDog

Client: Burger King
Date: Apr 2018
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Burger King certainly isn’t above doing stunts, and the latest has gone to the dogs. The burger chain has apparently trained a guide dog to sniff out Whoppers for the visually impaired.

Burger King is helping a visually impaired burger fan in the UK to find his way to the nearest outlet of the restaurant. The stunt came about after 29-year-old Whopper lover Nathan Tree asked the chain to train his guide dog to sniff his way to the nearest Burger King restaurant. To make his wish come true, the King enlisted a trainer to guide Tree’s faithful companion, Flynn – who never leaves his owner’s side and guides Nathan through everyday life – to detect the man’s favorite burger.

As the newly positioned “Whopper Dog,” Flynn can lead his owner to the closest Burger King restaurant whenever Nathan’s cravings strike.

The nearly three-minute video of Tree shows the legally-blind ice hockey player saying how he came up with the idea, and how Flynn went through the training to be a Whopper detector.

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