Burger King: Upside Down Whopper by David Miami
- Location:
Ahead of Stranger Things' anticipated return to Netflix, Burger King is adding to the list of brands tapping into the hype, with the release of a promotional ‘Upside Down Whopper.’
As one of Netflix’ most marketable original shows, it’s no surprise that brands are beginning to announce brand partnerships ahead of the release of season 3 on 15 July.
A co-promotion with Coca-Cola and Netflix, Burger King is reaping the seeds of Stranger Thing's popularity, with a nod to the upside parallel dimension that exists in the retro sci-fi series.
The ‘Upside Down Whopper’ contains all the same ingredients as an ordinary burger – only it arrives bottom-up.
Burger King’s decision to offer the limited-edition burger in 11 locations is another reference to the eerie Netflix show. Eleven is the show’s protagonist; a kidnapped kid who doesn’t get the best start in life, given she grows up as an experiment in a laboratory.
On sale from 21 June, the burger will only be available in the US. The 11 restaurants will also sell limited-edition Stranger Things gear, including T-shirts, ketchup packets, crowns and pins.
Credits
Client: Burger King
President, Burger King North America: Chris Finazzo
Head of Marketing, North America: Renato Rossi
Global Chief Marketing Officer: Fernando Machado
Head of Global Marketing: Marcelo Pascoa
Lead Marketing Communications: Diego Suarez
Director, Marketing Communications: Nicole Alevizos
Manager, Advertising: Liza Keller
Social Media Digital Marketing, North America: Flavia Guetter
Sr. Brand Manager, Global Marketing: Rogelio Magana
David the Agency (Miami)
Managing Director, Global COO: Paulo Fogaça
Executive Group Creative Director: Tony Kalathara
Group Creative Director: Danny Alvarez
Group Creative Director: Jason Wolske
Senior Art Director: Aaron Willard
Senior Copywriter: Jaime Villalva
Art Director: Curtis Caja
Copywriter: Dan Flora
Director of Creative Services: Rhonda Mitchell
Creative Coordinator: Cristina Cornejo Ayala
Creative Resource Coordinator: Luisa Candido
Head of Global Production: Veronica Beach
Executive Producer: Carlos Torres
Producer: Ricardo Ceballos
Associate Producer: Brenda Osorno
Production Coordinator: Tomas Diego Sr.
Business Affairs Manager: Barbara Karalis
Business Affairs Manager: Elizabeth Torriente
Director of Strategy: Jon Carlaw
Senior Brand Planner: Stephanie Salvador Jr.
Planner: Anastasia Lara
Head of Account Management: Carmen Rodriguez
Group Account Director: Stefane Rosa
Account Supervisor: Jenny Gobel
Account Supervisor: Katie Heinerikson
Assistant Account Executive: Nneoma Chukwueke
MullenLowe US
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
SVP, Creative Director: Enrique Camacho
SVP, Creative Director: Jon Ruby
SVP, Creative Director, Digital and Social: Dustin Johnson
Associate Creative Director: Cody Dummer
Art Director: Britney Drotleff
Copywriter: Vanessa deBeaumont
SVP Executive Director of Integrated Production: Lisa Setten
SVP, Head of Integrated Production: Zeke Bowman
Director of Print Production: Aidan Finnan
Content Producers: Kate Kesselring, Kati Mennett
Animators: Andrew Lee, Jorge Noujaim, Ryan Dight
Editor: Adam DePalma
Senior Production Artist: Nat Novak
VP, Group Strategy Director: Mike Cassell
Social Content Writer: Arielle Mulgrew
Sr. Social Media Strategist: Jimmy George
Sr. Business Affairs Manager: Amy Keddy
Sr. Project Manager: Kelly Benson
Assistant Project Manager: Megan Ocampo
VP Account Director: Kerry McKibbin
Account Supervisor: Alison Whisenant
Sr. Account Executive: Caroline Bailey
Account Executive: Leila Chee
