Date: May 2022
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With a series of black and white photographs from creative agency We Believers, Burger King Mexico is highlighting its recent pivot to a ‘cleaner’ menu – absent of preservatives.

‘Non Artificial’ captures everyday people chowing down on burgers and fries in their natural habitats such as in the car, with colleagues or even at work. The lack of traditional models in the photo series gives the out-of-home (OOH) campaign a refreshing and relatable twist.