Burberry: What Is Love

Client: Burberry
Date: Nov 2019
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To mark his first festive campaign for the fashion house, Burberry Chief Creative Officer, Riccardo Tisci has assembled a cast of global talent to celebrate the notion of togetherness, union, hope and love.

The cast includes: Carla Bruni, Fran Summers, brand ambassadors Zhou Dongyu and Yoo Ah-in, Shay, Ikram Abdi Omar, Lea T, Boychild, Wu Tsang, Cecilia Chancellor, Sasha Pivovarova, Marina Morena, Mahmood and Ruben Loftus-Cheek.

The campaign centres around a film of the cast dancing to the soundtrack of ‘What Is Love?’ by Deee-Lite and is shot by renowned photography duo Mert Alas & Marcus Piggott.

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