The Drum Awards for B2B 2022

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Client: Burberry
Date: Oct 2022
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Following on from last year’s highly acclaimed ‘Open Spaces’ film, luxury fashion house Burberry has released the latest installment of the dreamlike series.

‘Night Creatures’ is the creative vision of Riccardo Tisci and begins with a group of young people traveling on a London night bus (kitted out in recognizable plaid outfits, of course). As the bus abruptly stops, they become aware of people frantically running from something on the street outside.

Curious, they head in the direction of what looks like a huge structure in the middle of the road, which seems to be pulling them in. As the alien/monster’s tentacles take hold of them, a beautiful dance ensues against the backdrop of London’s urban landscape. Bounding weightlessly through the city, the group eventually settles on water and drifts down the river Thames.

The campaign series takes inspiration from the brand’s founder, Thomas Burberry, who wrote in his book Open Spaces: ”Inherent in every Burberry garment is freedom.”