Created in collaboration with 72andSunny Amsterdam, the film challenges dating expectations through the eyes of a woman owning her dating journey as a place for self-discovery and exploration.
The campaign inspires women to do the same and celebrates those who take control of their dating lives. Research by the popular dating app has found that people are eager to ‘reset’ their dating lives but that they are approaching dating in a different way.
The launch film, directed by Stockholm based Sheila Johansson, takes us through a cinematographic journey of one woman's dating journey, focusing on the process of exploring and discovering what she wants and the ownership of her dating life.
It follows the woman through many dates, including moments we all know: asking your friends for advice, the first time you cook for a new date, and brushing your teeth with your finger when you first stay the night.
The relatable campaign embraces the good and the bad dates, the people you meet, and the process of discovering what you want along the way.