Two mermaids will make a splash at the Super Bowl when Bon & Viv Spiked Seltzer invites consumers to dive into its new take on the original hard seltzer. Anheuser-Busch, the parent company of Bon & Viv and an official sponsor of Super Bowl LIII, will air a 30-second spot for the brand.
Bon & Viv Spiked Seltzer, derived from the French phrase ‘Bon Vivant’, will make its debut with an ad titled ‘The Pitch,’ created by the agency Bullish. The ad takes place in an underwater world where two mermaid entrepreneurs, Bonnie and Vivian, pitch their idea of Bon & Viv Spiked Seltzer, with zero grams of sugar and great taste, to potential investors – sharks.
To make this underwater world come to life, Bon & Viv Spiked Seltzer worked with Dan Laustsen, the award-winning director of photography known for his work on The Shape of Water, John Wick: Chapter 2 and Crimson Peak. The ad will air during the first quarter of the game.
PRODUCTION – Stink Films
Jeff Baron, Managing Director
Melinda Nugent, Executive Producer
Kathy Rhodes, Producer
Nick Fuller, Head of Production
Dan Laustsen, Director of Photography
Andrew Reznik, PD
Lydia Paddon, Costume Designer
AGENCY -- Bullish
Ben Barney, Creative Director
Pocket Fluet, Creative Director
German Rivera, Copywriter
JJ Kraft, Art Director
Greg Tharp, Agency Producer
Brett Andersen, Account Director
Brent Vartan, Managing Partner
Michael Duda, Managing Partner
Marcel Marcondes, CMO
Chelsea Phillips, VP of Beyond Beer Brands
Serena Shrivastava, Director of BON & VIV Spiked Seltzer
Matthew Wolfen, Brand Manager