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Agency: Bullish
Date: Jan 2019
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Two mermaids will make a splash at the Super Bowl when Bon & Viv Spiked Seltzer invites consumers to dive into its new take on the original hard seltzer. Anheuser-Busch, the parent company of Bon & Viv and an official sponsor of Super Bowl LIII, will air a 30-second spot for the brand.

Bon & Viv Spiked Seltzer, derived from the French phrase ‘Bon Vivant’, will make its debut with an ad titled ‘The Pitch,’ created by the agency Bullish. The ad takes place in an underwater world where two mermaid entrepreneurs, Bonnie and Vivian, pitch their idea of Bon & Viv Spiked Seltzer, with zero grams of sugar and great taste, to potential investors – sharks.

To make this underwater world come to life, Bon & Viv Spiked Seltzer worked with Dan Laustsen, the award-winning director of photography known for his work on The Shape of Water, John Wick: Chapter 2 and Crimson Peak. The ad will air during the first quarter of the game.


PRODUCTION – Stink Films

Traktor, Director

Jeff Baron, Managing Director

Melinda Nugent, Executive Producer

Kathy Rhodes, Producer

Nick Fuller, Head of Production

Dan Laustsen, Director of Photography

Andrew Reznik, PD

Lydia Paddon, Costume Designer

AGENCY -- Bullish

Ben Barney, Creative Director

Pocket Fluet, Creative Director

German Rivera, Copywriter

JJ Kraft, Art Director

Greg Tharp, Agency Producer

Brett Andersen, Account Director

Brent Vartan, Managing Partner

Michael Duda, Managing Partner


Marcel Marcondes, CMO

Chelsea Phillips, VP of Beyond Beer Brands

Serena Shrivastava, Director of BON & VIV Spiked Seltzer

Matthew Wolfen, Brand Manager