Budweiser: Whassup 20th Anniversary

Budweiser’s iconic “Whassup?” TV ad turned 20 on 20 December - and to celebrate, Bud fans created the world’s longest Whassup? chain together using Instagram stories.

The ad debuted in 1999 during Monday Night Football, inspired by the short film True by Charles Stone III. It has a spot in the Advertising Hall of Fame and to this day is both parodied and respected as a major turning point in advertising.

Fans were encouraged to join the Bud family, and athletes like Luis Severino (Yankees), JaVale McGee (Lakers), Blake Snell, (Rays), Yoan Moncada (White Sox), Eddie Rosario (Twins), Nomar Mazara (Rangers), Justin Upton (Angels), Francisco Lindor (Indians) who filmed their own videos – along with fans across the country.