Budweiser: Team Zero

Budweiser Zero, Budweiser’s first zero-alcohol brew, launched a new campaign, Team Zero, to support consumers through Dry January.

Dry January is an opportunity to start the year by taking on new goals, challenges and ambitions, but is never easy to do alone. This year, a group of coaches and athletes from the US, UK and Canada, known as Team Zero, are rallying together to keep each other motivated and encourage consumers along their Dry January journey. This is Budweiser’s unique take on the new year tradition, providing an opportunity for those who still want to enjoy the taste of beer in January while committing to having no alcohol.

From December 30 through the end of January, participants 21+ will be able to join Team Zero, composed of Darius Slayton, wide receiver for the NY Giants and Kevin Kisner, American golf pro in the US, supported by Budweiser Zero co-founder Dwyane Wade. Jordan Henderson, England National Football team; Paul Bissonnette, former professional Canadian ice hockey player and Georges St-Pierre, Canadian UFC champion round out the global Team Zero, encouraging participants to join the team at JoinTeamZero.com.