Budweiser: Prohibition Beer Float

Client: Budweiser
Date: Jan 2018
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Budweiser Prohibition has teamed up with Love Island star and personal trainer, Gabby Allen, to unveil a fleet of “beer floats”, that will travel the country giving away free Budweiser Prohibition Brew to Britons – and helping them to drink smart throughout 2018. This campaign is part of AB InBev’s UK launch of Budweiser Prohibition Brew, the brand’s first alcohol-free beer.

To complement this, Budweiser is partnering with TimeOut to raise awareness of its new Prohibition Brew – and give a helping hand to consumers looking to moderate their drinking this January.

The partnership included a four-page cover wrap on the Tuesday 16th January issue, as well as the distribution of 50,000 product samples with each magazine at key stations across the capital, such as London Victoria, London Paddington, London Bridge and Liverpool Street. An additional 30,000 samples will be distributed on the evening of Thursday 18th January, targeting commuters as they start planning their weekends, and who also might be tempted to break their alcohol-free resolution.

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Added 17 August 2018
Agency: CP+B
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