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Budweiser: King of Beers

Client: Budweiser
Date: Aug 2020
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Budweiser Brewing Group has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior smooth taste.

Budweiser is crafted using a longer brewing process to create a unique, superior smoothness that won’t hold you back. With a taste and drinkability like no other, Budweiser ambition to brew a perfect American lager is unmatched and claims its rightful place as the king of beers.

The new advertising campaign will run across all major TV stations, TV Players, Youtube and other online channels. The campaign aims to reconnect with younger audiences and renew its relationship with Irish consumers. Budweiser also launched its new brand visual identity which will be rolled out as part of the campaign.