Budweiser: Budweiser Draught Lottery

Client: Budweiser
Date: May 2019
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As the official beer sponsor of the New York Knicks, Budweiser will launch the Budweiser Draught Lottery - Free Bud for New Yorkers, With the Bounce of a Ball.

As part of the Budweiser Draught Lottery, the brand will hold a city-wide beer lottery giveaway event that gives New Yorkers a chance to score a Budweiser May 14 - the same day as the highly-anticipated NBA Draft Lottery.

On May 14, if the Knicks secure the first pick, Budweiser will celebrate with fans around New York City by picking up the Budweiser tab at participating bars and upping the ante with our draught lottery.

Budweiser created five Draught Lottery Machines that will be placed in bars across Manhattan in time for Knicks fans to congregate and watch the NBA Draft Lottery on May 14 at 8:30 PM ET.

On the day of the NBA Draft Lottery, Budweiser Draught Lottery Machines will give New Yorkers a 14% to score a free beer - the same odds as the Knicks have to win the #1 NBA Draft Pick - up until the NBA Draft Lottery begins.

Then, if the Knicks win the #1 pick in the NBA Draft Lottery, Budweiser will buy beer for Knicks fans (while supplies last) in New York and up the ante in other ways as well.

In addition to the five Draught Lottery Machine locations, fans at five other bars will also have the opportunity to get free beer.

New York Knicks legends Earl Monroe and Rod Strickland helped deliver the first Budweiser Draught Lottery Machine in Midtown.

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E45: Millions by Havas

Added 16 August 2019
Agency: Havas
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