The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Budweiser
Date: Oct 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
1 votes

Budweiser is dropping limited-edition Budweiser Big Boi Tall Boy 25 oz cans, in collaboration with rap legend Big Boi.

The cans feature a picture of Big Boi, repping an ATL cap and a fur coat, with “Big Boi” written in the Budweiser script.

The Budweiser Big Boi Tall Boy cans will be available on October 10 in stores, restaurants and bars exclusively in Georgia, while supplies last.

The cans include Easter eggs for hip-hop heads throughout. Budweiser Big Boi Tall Boy Cans: Big Boi’s image is wrapped with the words “The world renowned ATLien Original"; lyrics from his debut solo single Shutterbugg are written on the top of the can; the bottom of each can ends with “Cooler than a polar bear’s toenails.”

A Big Boi fan event will give fans the chance to drink their Budweiser Big Boi Tall Boys with the rapper at an exclusive party in Atlanta on Saturday, November 9.

If fans want to enter the sweepstakes and enjoy their Budweiser Big Boi Tall Boys with Big Boi himself in Atlanta, they just need to take a photo with their Big Boi Tall Boy can in their hands, share on Instagram or Twitter and tag @BudweiserUSA using the hashtag #BigBoiBud and #sweeps.