The Drum Awards for Marketing - Extended Deadline

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Client: Bubly
Date: Feb 2020
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Bubly tapped Michael Bublé for last year’s Super Bowl spot – and the brand is bringing him back in 2020, launching the new TVC the day after the big game.

In it, Bublé is seen on a Bubly billboard, changing the 'y' to an 'é'. As cops try to talk him down, the onlookers realize that Bublé might be going a tad loopy.

The ad from the 2019 Super Bowl drove awareness and penetration into the market, said vice-president of marketing for Bubly, Stacy Taffet.

“People started engaging with the whole concept of Bublé versus Bubly and marking up their cans and having a dialogue about the brand name. We want to be playful with our brand…People wanted more of that campaign,” said Taffet.

The brand plans a full year of media on Bubly and Michael Bublé will be a big part of that.

It was produced it with agency Direct Focus.

Bubly also has a partnership with Giphy.

New flavors the brand will be releasing are pineapple and watermelon, and the company is moving away from plastic, as 16oz cans will replace 20oz plastic bottles.

Credits

Agency: Direct Focus

Brand: Bubly