Lehigh Valley Health Network: Partners by Brunner

Throughout life, you have many partners. A business partner. Travel partner. Romantic partner. The list goes on. Shouldn’t you have a partner for the most important aspect of your life: your health?

Brunner, along with its client Lehigh Valley Health Network, one of the largest integrated health care providers in Pennsylvania, answers this question in the company’s newest creative campaign titled 'Partners.'

The 2019 campaign, which includes online, broadcast, print, radio, and out-of-home advertising, demonstrates a series of life’s pairings – a mother and child, an elderly couple, high school friends – coupled with some unconventional pairings – like a ventriloquist and his co-star. But regardless of the medium, the campaign’s key takeaway comes through loud and clear: Lehigh Valley’s commitment is to its patients as their long-term health care partner, so that together, they can make the right decisions about their health.

With extensive experience working with health care clients, ranging from provider networks to pharmaceuticals, Brunner built upon its deep knowledge to drive progress for Lehigh Valley Health Network after being selected as its lead agency partner in 2018. The relationship began as Brunner provided strategic counsel to co-develop a brand positioning strategy and unifying messaging across markets.