Philadelphia Museum of Art: A Surprise at Every Turn by Brownstein Group

Brownstein Group has created a campaign for the Philadelphia Museum of Art to help it attract visitors who don't consider themselves to be art enthusiasts. The campaign, which includes television, digital, and out-of-home elements, was designed "to reinforce the idea that the meaning of art is in the eye of the beholder and that the Philadelphia Museum of Art is a place that allows everyone to discover their unique spirit and exercise their imagination," according to Brownstein Group.