Sky: Addictively good by Brothers and Sisters

Client: Sky
Date: May 2016
Your Vote
Overall Rating
Opps, please vote again
41 votes

Sky has launched a major new campaign recognising the nation’s obsession with box sets, showing just how ‘Addictively Good’ Sky Box Sets are.

Created by Brothers and Sisters, the campaign takes a comical look at the inner conflicts faced by everyone who’s been hooked on a great box set. The 40-second TV spot features a man torn between watching another episode of Billions, the new hit show from the US, or going to bed. Idris Elba plays his inner voice, nudging him to watch just one more episode. The ad will run on digital channels with bespoke films for social media.


Executive Creative Director: Andy Fowler

Creative Director: Will Flack, Aaron Willmer

Additional Credits: Director: Vaughn Arnell @ Moxie Pictures

Media Planning and Buying: Mediacom

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.