The Drum Awards for Marketing - Extended Deadline

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Client: Harry's
Date: Jul 2017
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The debut campaign for Harry’s, the shaving company, in the UK has launched. The campaign will run across TV, digital and OOH for four weeks in the UK.

The idea behind the work is ‘Shaving’s other guys’ – which allows Harry’s to talk about itself in a way that shows it as an alternative option to the establishment, a brand that’s for every guy and one that puts the customer first.

The campaign, created by Brothers and Sisters, uses largely black and white illustrations drawn by Brooklyn-based designer and illustrator Joey Pasko which will appear in OOH, online, as well as on beer mats, TV and a specially built ‘bearded’ billboard.

TV executions include a one off 40-second spot, while the bespoke billboard appears in an East London location and feature an actual 3D beard added onto it, along with the line: ‘East London. Worst place to launch a razor’.

Credits

Aaron Willmer & Will Flack, Creative Director, Brothers and Sisters

Andy Fowler, ECD, Brothers and Sisters

Natalie Stamoulatos, Client Director, Brothers and Sisters

Nadine Abeledo, Senior Account Manager, Brothers and Sisters

Rebecca Simpson, Account Manager, Brothers and Sisters

Kate Banks, Producer, Brothers and Sisters

Joey Pasko, Illustrator

Neon, Production Company

Charlie Cassidy, Lead Animator, Neon

Alex Blomeley, Animator, Neon

Saskia van de Geest, Post Production Producer

Sound Design: Wave

Tom Heddy, Sound Designer, Wave

Sound Designer Tom Heddy

Jenn Sanders, Sound Producer, Wave

Media Planning & Buying Goodstuff

‘Hairy Billboard’ Poster Site BlowUP