Harry's: advert-body-1 by Brothers and Sisters
- Location:
The debut campaign for Harry’s, the shaving company, in the UK has launched. The campaign will run across TV, digital and OOH for four weeks in the UK.
The idea behind the work is ‘Shaving’s other guys’ – which allows Harry’s to talk about itself in a way that shows it as an alternative option to the establishment, a brand that’s for every guy and one that puts the customer first.
The campaign, created by Brothers and Sisters, uses largely black and white illustrations drawn by Brooklyn-based designer and illustrator Joey Pasko which will appear in OOH, online, as well as on beer mats, TV and a specially built ‘bearded’ billboard.
TV executions include a one off 40-second spot, while the bespoke billboard appears in an East London location and feature an actual 3D beard added onto it, along with the line: ‘East London. Worst place to launch a razor’.
Credits
Aaron Willmer & Will Flack, Creative Director, Brothers and Sisters
Andy Fowler, ECD, Brothers and Sisters
Natalie Stamoulatos, Client Director, Brothers and Sisters
Nadine Abeledo, Senior Account Manager, Brothers and Sisters
Rebecca Simpson, Account Manager, Brothers and Sisters
Kate Banks, Producer, Brothers and Sisters
Joey Pasko, Illustrator
Neon, Production Company
Charlie Cassidy, Lead Animator, Neon
Alex Blomeley, Animator, Neon
Saskia van de Geest, Post Production Producer
Sound Design: Wave
Tom Heddy, Sound Designer, Wave
Sound Designer Tom Heddy
Jenn Sanders, Sound Producer, Wave
Media Planning & Buying Goodstuff
‘Hairy Billboard’ Poster Site BlowUP