Carphone Warehouse: Don’t ask don’t get by Brothers and Sisters

Taking time out from impersonating the Kardashians in his latest TV show, the ad sees Keith donning his swim trunks in sub-zero temperatures in the Alps while plunging into a hot tub in an attempt to encourage viewers to ask for an upgrade at Carphone Warehouse, because ‘just like his mum used to tell him, if you don’t ask you don’t get.’

Filmed over two days in the snowy Austrian Alps the 30 and 40 second ads feature Keith taking to the slopes of Obertauern to meet local residents at an Alpine resort where he gets to try his hand at Alpine horn blowing and ski jumping. In exclusive online versions of Keith’s Alpine adventure, we see him meet with a local sausage vendor, and champion Yodeller, Zabine Kapfinger.

In what is the fourth time the comedian has starred in Carphone’s ads, the latest TV ad sees Keith Lemon continue his lead role, which has taken him as far afield as Australia and Japan. It is part of a fully integrated marketing campaign including digital, press and PR aimed at encouraging customers to ask Carphone Warehouse for an upgrade.

In his own words, the ads show Keith in his tongue in cheek fashion talking about how ‘If you don’t ask you don’t get’ and as he talks to camera, believes ‘you’re a total mung bean’ if you don’t ask Carphone Warehouse for an upgrade.