IPG DXTRA: Dear White Parents by Brooklyn Brothers
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When children as young as four years old show signs of racial bias and racism, something needs to be done. This is the thinking behind 'Dear White Parents' - an awareness campaign by IPG DXTRA, Brooklyn Brothers, the anti-racism education non-profit We Are, the Ad Council, and the Anti-Defamation League (ADL).
For generations, Black and brown parents have had 'the talk' with their children, preparing them for a world that will judge them because of what they look like.
On the flip side, in a survey about how people's views of race were influenced by their parents, 65% of white adults said their parents rarely or never spoke about race or racism. Those whose parents did speak about it, were more likely to have similar conversations with their own children, resulting in inter-generational impact. This is why the anti-racism initiative will give white parents the tools to raise a more inclusive generation.
15 months in the making, Dear White Parents emerged from the aftermath of June 2020's protests, when IPG DXTRA's chief inclusion and diversity officer Margenett Moore-Roberts felt compelled to act. So she reached out to the Brooklyn Brothers, seeking its creativity and network to help create something that would help raise an anti-racist generation.
The campaign includes a dedicated website, with a curated library of age-driven resources and discussion guides, anti-racism workshops, and discussions.
Video of Dear White Parents
It also includes a film directed by Academy Award nominee Kevin Wildon Jr., narrated by Dr. Ronda Taylor Bullock, an anti-racism educator and executive curator of We Are.
The film shares an intimate view of some enlightening, sometimes uncomfortable, family discussions focused on parents helping their children understand racism through current events, as well as their own stories about how they first became aware of racism.
Credits
Production
Dr Ronda Taylor Bullock - Anti-racist educator and Production Advisor
Director - Kevin Wilson Jr
Producer - Kenton Cummings
Executive Producers – Lisa Mehling, Pat McGoldrick, Chelsea Pictures
Executive Producer - Mary Ellen Duggan, The Den
Editor - Eric Alexander Hughes, The Den
Assistant Editors - Kayla Hashimoto
Colourist - Paul Harrison, Freefolk
Post Production - Untold Studios
Music - Gavin Brivik
Sound engineer - Parv Thind, Wave Studios
Illustration – I LOVE DUST
IPG DXTRA
Executive Producer and IPG DXTRA Head of Diversity & Inclusion: Margenett Moore – Roberts
The Brooklyn Brothers
CCO: George Bryant
Global CEO: Jackie Stevenson
Creative Director: Cali Oliver
Creative: Saffron Renzullo
Agency Producer: Sasha Mantel
Managing Director: Sarah Jones
Senior Client Director: Georgia Dixon
Head of Strategy: Will Sansom