British Library: The Whole Wealth of Human Knowledge

A campaign for the British Library celebrates the wealth of its offerings.

The campaign, created by Tom Sharp, plays up the mass of archived books and more that the UK’s national library has available to the public. A billboard outside the building at St Pancras, “shops”, “cafés” and then “the whole wealth of human knowledge, endeavour and experience to date”. The copy is written in the British Library’s brand font, Syntax.

The campaign continues inside with a lengthy poster based around “research”.

It also highlights the social nature of the library, weighing academic studies with activities like sipping coffee and catching up on gossip.