Karmarama: Nightingale by British Army
- Location:
Since lockdown began in March, the British Army has played a crucial role in delivering PPE to the NHS and running mobile testing. It also helped with the construction of the Nightingale hospitals across the country.
Created by Karmarama, its new animated ad highlights the role it has played in recent months and its long relationship with nursing by linking the coronavirus efforts back to Florence Nightingale in the Crimean War.
Opening in the Crimean War, the film visits Florence Nightingale as she tends to sick soldiers harmed in war. To say thank you to all the nurses that have cared for soldiers throughout the years, the Army is honouring the Lady with the Lamp by striving to support the NHS as best it can.
The film shows how the Army helped plan and build seven Nightingale hospitals at the start of the crisis, with six of them opening before thankfully being placed on standby.
Credits
Client: The British Army
Client Name: Nick Terry, Capita for the British Army
Client Job title: Chief Marketing Officer
Creative Agency: Karmarama
Chief Creative Officer: Nik Studzinski
Executive Creative Director: Adam Kean
Creative Director: James Rooke
Creative Director: Imogen Tazzyman
Head of Planning: Amy Gilmore
Senior Planner: Rhonwen Lally
Head of Broadcast: Rebecca Hunter
Production assistant: Cecilie Tett
Creative Producer: Cydney Chadwick
Managing Partner: Zoe Eagle
Account Director: Will Bright
Account Manager: Charlotte Allcock
Production Company credits:
Production Company: Nexus Studios
Director: Felix Massie
Producer: Josephine Gallagher
Designer/Original Illustration: Luke Brookes
Animation Lead: Andy Spence
2D Animation:
Aude Carpentier
Reg Isaac
Laura Nailor
Emma Wakely
Compositor: Chris Gavin
Visual Effects Company: NineteenTwenty
Creative Director: Bill McNamara
VFX Supervisor: Rod Norman
VFX Producer: George Reid
Sound Company: 750mph
Sound Design: Sam Ashwell
Music: Twenty Below Music
Title: Rifles of Wincanton
Written by Thomas Chichester-Clark / Aviv Cohen
Published by Twenty Below Music