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Karmarama: Nightingale by British Army

Client: Karmarama
Date: Jul 2020
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Since lockdown began in March, the British Army has played a crucial role in delivering PPE to the NHS and running mobile testing. It also helped with the construction of the Nightingale hospitals across the country.

Created by Karmarama, its new animated ad highlights the role it has played in recent months and its long relationship with nursing by linking the coronavirus efforts back to Florence Nightingale in the Crimean War.

Opening in the Crimean War, the film visits Florence Nightingale as she tends to sick soldiers harmed in war. To say thank you to all the nurses that have cared for soldiers throughout the years, the Army is honouring the Lady with the Lamp by striving to support the NHS as best it can.

The film shows how the Army helped plan and build seven Nightingale hospitals at the start of the crisis, with six of them opening before thankfully being placed on standby.


Client: The British Army

Client Name: Nick Terry, Capita for the British Army

Client Job title: Chief Marketing Officer

Creative Agency: Karmarama

Chief Creative Officer: Nik Studzinski

Executive Creative Director: Adam Kean

Creative Director: James Rooke

Creative Director: Imogen Tazzyman

Head of Planning: Amy Gilmore

Senior Planner: Rhonwen Lally

Head of Broadcast: Rebecca Hunter

Production assistant: Cecilie Tett

Creative Producer: Cydney Chadwick

Managing Partner: Zoe Eagle

Account Director: Will Bright

Account Manager: Charlotte Allcock

Production Company credits:

Production Company: Nexus Studios

Director: Felix Massie

Producer: Josephine Gallagher

Designer/Original Illustration: Luke Brookes

Animation Lead: Andy Spence

2D Animation:

Aude Carpentier

Reg Isaac

Laura Nailor

Emma Wakely

Compositor: Chris Gavin

Visual Effects Company: NineteenTwenty

Creative Director: Bill McNamara

VFX Supervisor: Rod Norman

VFX Producer: George Reid

Sound Company: 750mph

Sound Design: Sam Ashwell

Music: Twenty Below Music

Title: Rifles of Wincanton

Written by Thomas Chichester-Clark / Aviv Cohen

Published by Twenty Below Music

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