British Airways: Made by Britain

Date: Feb 2019
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British Airways kicks off its 100th birthday celebrations with a star-studded campaign that explores 'modern Britishness' and national pride.

At the heart of the push is a big budget TV ad, 'Made by Britain'. It features a cast of homegrown talent including Olivia Colman, Anthony Joshua, Garry Oldman, Nicola Adams and Grayson Perry. The stars are shown boarding a plane dubbed BA100 as cabin crew, pilots and engineers carrying out the final touches in preparation for take off.

The celebrity line up, chosen to reflect all corners of Britian, are shown reading out a specially-written 'love letter' to Britain recounting the values and characteristics they feel make the isles a special place.

Credits

BRITISH AIRWAYS:

Carolina Martinoli, Director of Brand and Customer Experience

Hamish McVey, Head of Brands and Marketing

Paul Rogers, Manager, Global Marketing and Communications

Shivani Arora, Campaign Manager

Amy Bath, Campaign Manager

WPP Team Horizon: comprised of teams from Ogilvy and Wavemaker

OGILVY UK

Jules Chalkley, Executive Creative Director Ogilvy

Martha Riley, Creative Director

Andy Forrest, Creative

Nicola Wood, Creative

Dave Towers, Head of Design

Jo Bacon, Client Lead IAG

Joshua Harris, Managing Partner

Kerry Capps, Client Director

Emily Ross, Account Manager

Danielle Sandler, Senior Producer

Chloe Brown, Assistant Producer

Sophie Rhys Evans, Agency Project Manager

OGILVY US

Ryan Blank, Executive Creative Director

Gabbi Baker, Account Supervisor

WAVEMAKER

Vicky Thompson, General Manager

James Wilde, Client Director

Rory Davis, Account Director

Emily Smith, AV Account Director

Joe Cinko, AV Account Manager

Raluca Pasarica, Performance Account Manager

Stav Physicos, Display Account Manager

PRODUCTION

Tom Tagholm, Director

Stephen Brierley, Executive Producer

Ben Gill, 1st Assistant Director

Benjamin Loeb, Director of Photography

Fran Thompson, Producer

Nicola Dempsey, Production Manager

Lee Cameron, Production Coordinator

Rosie Marchant, Kelly Brown, Production Assistant

Simon Davis, Production Designer

Park Pictures, Production Company

POST PRODUCTION

Tim Hardy, Editor @ Stitch

George Kyriacou, Grade Artist, MPC

Tom Harding, VFX Supervisor, MPC

Michael Eames, Animation Director, Framestore

CASTING

Anne Batz, Talent Republic (Hero Talent)

MUSIC

Dan Neale, Music Supervisor, Native

Jo Skinner, Music Editor, Native

AUDIO

Parv Thind, Sound Designer, Wave Studios

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