British Airways: Made by Britain
- Location:
British Airways kicks off its 100th birthday celebrations with a star-studded campaign that explores 'modern Britishness' and national pride.
At the heart of the push is a big budget TV ad, 'Made by Britain'. It features a cast of homegrown talent including Olivia Colman, Anthony Joshua, Garry Oldman, Nicola Adams and Grayson Perry. The stars are shown boarding a plane dubbed BA100 as cabin crew, pilots and engineers carrying out the final touches in preparation for take off.
The celebrity line up, chosen to reflect all corners of Britian, are shown reading out a specially-written 'love letter' to Britain recounting the values and characteristics they feel make the isles a special place.
Credits
BRITISH AIRWAYS:
Carolina Martinoli, Director of Brand and Customer Experience
Hamish McVey, Head of Brands and Marketing
Paul Rogers, Manager, Global Marketing and Communications
Shivani Arora, Campaign Manager
Amy Bath, Campaign Manager
WPP Team Horizon: comprised of teams from Ogilvy and Wavemaker
OGILVY UK
Jules Chalkley, Executive Creative Director Ogilvy
Martha Riley, Creative Director
Andy Forrest, Creative
Nicola Wood, Creative
Dave Towers, Head of Design
Jo Bacon, Client Lead IAG
Joshua Harris, Managing Partner
Kerry Capps, Client Director
Emily Ross, Account Manager
Danielle Sandler, Senior Producer
Chloe Brown, Assistant Producer
Sophie Rhys Evans, Agency Project Manager
OGILVY US
Ryan Blank, Executive Creative Director
Gabbi Baker, Account Supervisor
WAVEMAKER
Vicky Thompson, General Manager
James Wilde, Client Director
Rory Davis, Account Director
Emily Smith, AV Account Director
Joe Cinko, AV Account Manager
Raluca Pasarica, Performance Account Manager
Stav Physicos, Display Account Manager
PRODUCTION
Tom Tagholm, Director
Stephen Brierley, Executive Producer
Ben Gill, 1st Assistant Director
Benjamin Loeb, Director of Photography
Fran Thompson, Producer
Nicola Dempsey, Production Manager
Lee Cameron, Production Coordinator
Rosie Marchant, Kelly Brown, Production Assistant
Simon Davis, Production Designer
Park Pictures, Production Company
POST PRODUCTION
Tim Hardy, Editor @ Stitch
George Kyriacou, Grade Artist, MPC
Tom Harding, VFX Supervisor, MPC
Michael Eames, Animation Director, Framestore
CASTING
Anne Batz, Talent Republic (Hero Talent)
MUSIC
Dan Neale, Music Supervisor, Native
Jo Skinner, Music Editor, Native
AUDIO
Parv Thind, Sound Designer, Wave Studios