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Tennent’s Lager is serving Halloween revellers this year with its own terrifying take on another Scottish institution – the Night Bus. Following from last year’s Spooky Taxi, a hearse that transported revellers on their nights out, Tennent’s Night Bus will be on hand to ferry petrified punters around streets that have been spookified for one fright night only: Blood Bath Street, Yuckiehall Street, Arghoul Street, Water-Boo Street and Saint Vampire Street. The spooky service will run from 8-10pm on Saturday 28 October as part of the lager brand’s ongoing campaign to serve Scotland.

Those who manage to catch the bus will be treated to bewitching stand-up comedy from Glasgow’s own Raymond Mearns (Limmy’s Show, BBC Radio Scotland) as well as a whole host of eerie extras including apparitions scarily similar to characters everyone will have met on the way home from a night out.

The latest hilarious video from Tennent’s previews service before it goes live on Saturday. Halloween revellers with a sharp eye might recognise some of the characters from the video popping up in partner bars on Saturday night. Should they identify the motley crew and buy them a pint of Tennent’s Lager, pubgoers will be rewarded with a treat ranging from wireless headphones, an iPad or high-street vouchers – no trick required!


Campaign concept: Bright Signals

Street Sign and Night Bus Experiential: Wire and Badaboom

PR: Wire