The Drum Awards Festival - Social Purpose

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Client: BrewDog
Date: Aug 2020
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Scottish craft brewer BrewDog, announced today it would be teaming up with Dogs on the Streets and All Dogs Matter, using space on its beer cans to showcase profiles of some of the charity's dogs on the hunt for forever homes. They are launching Street Dog: limited edition Punk IPA , available in 12 packs of 330ml cans, from 11th August 2020 for pre-order.

The collaboration, inspired by Ricky Gervais, a long term advocate for homeless canines, follows his ‘shout out to BrewDog’ on Twitter earlier this month. The video, posted by Gervais, urged businesses to donate to charity rather than paying for celebrity endorsements, BrewDog were quick to respond to this, donating to several animal charities. The project has also been facilitated by avid advocate of animal rights, Peter Egan who is a keen supporter of both charities.

The brewer’s latest commitment to support charities close to the comedians heart, will see its iconic Punk IPA, transformed and renamed for a short period, giving over space on its can to profiles of dogs currently in the care of Dogs on the Streets and All Dogs Matter. Urging consumers who are able to offer homes to dogs, to get in touch with each of the charities.