Moskovskaya: advert-body-1 by Breakfast London

Breakfast London has created a global campaign for Moskovskaya Vodka, the long established spirits brand produced using authentic Russian vodka processes. The campaign ‘No fuss. Just vodka.’ Is part of a global brand repositioning, designed to engage existing consumers and attract new vodka drinkers.

The campaign takes aim at some of the rituals, fads and pretentiousness of modern life and reminds people to focus instead on what matters, which in this instance is simply good vodka. Initial press and digital concepts set Moskovskaya against such phenomena as ‘Mixology’, by showing a straight shot of vodka with a cocktail umbrella, and ‘Smartcasual’, which features a man in a company elevator wearing only a tie. In social media, additional executions will push the idea further.