Creative Transformation Festival now Live

Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Superdrug: That Superdrug Feeling by Brave

Agency: Brave
Client: Superdrug
Date: Apr 2017
Your Vote
Overall Rating
Opps, please vote again
738 votes

'That Superdrug Feeling’, gives audiences a first taste of the high street brand’s new direction. The ambition is to reach a wider demographic through inclusive messaging, highlighting that everyone can get that feeling and save money along the way.

The new work comes on the back of the brand’s advertising review in November 2016, and the subsequent appointment of Brave. Upon winning the account, the agency was tasked with repositioning Superdrug’s advertising through a series of national TVC activations.

The TVC is an energetic, playful take on Superdrug’s core messaging, where key beauty looks, focusing on pinnacle in-store moments for the customer, are brought to life through a range of daring, bold, fun and fierce individuals.

The campaign gives an indication of what we can expect to see in the coming months as more work is unveiled around Father’s Day, Halloween and Christmas.


Caroline Paris, Creative Director, Brave

Claire Knowles, Business Director, Brave

Amy Forster, Account Director, Brave

Emma Smalley, Senior TV Producer, Brave

Sophie Russell, Senior Planner, Brave

Grant Spicer, Head of Customer Communications, Superdrug

Alina Ashforth, Marketing Manager, Superdrug

Marina Nicoli, Assistant Marketing Manager, Superdrug

Craig Moore, Director, Familia

Toby Walsham, Executive Producer, Familia