'That Superdrug Feeling’, gives audiences a first taste of the high street brand’s new direction. The ambition is to reach a wider demographic through inclusive messaging, highlighting that everyone can get that feeling and save money along the way.
The new work comes on the back of the brand’s advertising review in November 2016, and the subsequent appointment of Brave. Upon winning the account, the agency was tasked with repositioning Superdrug’s advertising through a series of national TVC activations.
The TVC is an energetic, playful take on Superdrug’s core messaging, where key beauty looks, focusing on pinnacle in-store moments for the customer, are brought to life through a range of daring, bold, fun and fierce individuals.
The campaign gives an indication of what we can expect to see in the coming months as more work is unveiled around Father’s Day, Halloween and Christmas.
Caroline Paris, Creative Director, Brave
Claire Knowles, Business Director, Brave
Amy Forster, Account Director, Brave
Emma Smalley, Senior TV Producer, Brave
Sophie Russell, Senior Planner, Brave
Grant Spicer, Head of Customer Communications, Superdrug
Alina Ashforth, Marketing Manager, Superdrug
Marina Nicoli, Assistant Marketing Manager, Superdrug
Craig Moore, Director, Familia
Toby Walsham, Executive Producer, Familia