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Agency: Brave
Client: Panasonic
Date: Apr 2016
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Building on the 2015 ‘Mastering the Magic of Light’ campaign, today, London-based agency, Brave, delivers ‘True to the Filmmaker’s Vision’. This new global campaign brings to life Panasonic’s cinematic credentials and Hollywood collaborations while highlighting their new HDR 4K technology.

Showcasing the new range of 4K Pro HDR televisions, Brave was tasked to create a global campaign bringing to life how Panasonic work with Hollywood professionals to fine tune their televisions. Ensuring that every bit of the magic in what’s being created by filmmakers is reproduced on Panasonic TVs in 4K with High Dynamic Range (HDR) viewers can truly experience every nuance of every scene as intended, bringing the cinematic experience to consumer’s homes.

To provide credibility and form the backbone of the campaign, Brave sourced and commissioned award-winning Cinematographer Vanja Černjul, ASC (Netflix Original Marco Polo, Orange is the New Black), to create a visually arresting short film ‘Converging Beams’, shot and mastered in 4K HDR.

The short film itself depicts a story about lost love, focusing on two characters dealing with the end of their relationship. Both embark on a journey that induces flashbacks of their relationship in reverse. Unknowingly, both are headed to the same place – where it all began.

Credits

Creative Director: Colin Jones, Liam Fenton

Senior Art Director: Rob Butcher

Additional Credits: Production Director: Carl Gonsalves

Business Director: Stefan Kann

Production: Outsider/Rebel

Producer: Omelihu Nwanguma

Director: Nic Lowicz

Post Production/4K HDR Consultant: My Therapy

Chief Colourist/Consultant: Dado Valentic

Producer: Ivana Bajic

Music Production and Sound Design: Goldstein Music Production

Managing Director: Jonathan Goldstein

Producer: Jeanette Little