Dairy UK: Be Scrumptious by Brave

On a mission to remind the nation of their love of dairy related goodness, a new campaign from Brave for Dairy UK builds upon the idea of spreading a little wholesome deliciousness.

The ‘Be Scrumptious’ campaign involves a series of public service announcement films created by our spoof body the ‘Department of Dairy Related Scrumptious Affairs’.

Starring some of dairy’s greatest hits like cheese on toast, buttery crumpets and yogurt and in its latest phase introducing new food trends in dairy consumption. The campaign is running across OOH in iconic sites, cinema, social media and video on-demand.