The Drum Awards Festival - Official Deadline

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Agency: Brave
Date: Apr 2019
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The all-inclusive programme for digital talent, Brixton Finishing School, has launched its first campaign since it opened its doors back in 2018.

The Brixton Finishing School is the brainchild of Ally Owen, who responded to the need for diverse talent in advertising.

Although black, Asian and minority ethnic people (BAME) representation is increasing, there is still a long way to go. Only 13.8% of UK ad agency employees identify as BAME, while only 5.6% of C-Suite executives are from ethnic minority backgrounds.

To raise awareness of the 12-week digital 'accelerator' programme for young, under-represented groups, the campaign presents a series of eye-catching ads that celebrate the importance of inexperienced and creative young people.

Demonstrating the creativity the school has quickly become renowned for, the ads artistically highlight how no prior education or experience are needed to enroll on the course.

The series of clean designs which seek to strikingly capture their intended audience were created pro bono by Brave, with substantial media space donated by Clear Channel.