advert-body-1 by Brave Bison

The second part of ‘Journey by Design’ will focus on five core markets (Thailand, Vietnam, Singapore, Malaysia and Indonesia), and will be a multi-platform strategy designed to attract new customers to the Asian region.

At the heart of the campaign are six influencers who will be creating videos and photo posts for YouTube and Instagram following an invitation to experience Japan like never before. There will be influencers from each region, WiriWiri and Chanagan from Thailand, Chloe Nguyen (Vietnam), The Smart Local (Singapore), Josephine Yap (Malaysia) and LASTDAY Production (Indonesia).

The creative process and project management will be led by Debbie Lin, brand solutions manager, Asia at Brave Bison.