All Nippon Airways (ANA): Journey by Design by Brave Bison

Brave Bison created and produced All Nippon Airways’ first multi-influencer video marketing campaign. Focusing in five core markets (South Korea, Hong Kong, Taiwan, Indonesia and the Philippines), the campaign called Journey By Design, is a multi-platform strategy designed to attract new customers to the Asian region.

At the heart of the campaign are five influencers creating videos and photo posts for YouTube and Instagram following an invitation to experience Japan like never before. After crowdsourcing cool travel tips from their fans, Kevin Hendrawan (Indonesia), mingjai14 (Hong Kong), Haley Dasovich (Philippines), KIMDAX (South Korea) and newapplearial (Taiwan) were flown to Japan to explore different parts of the country and take part in an exciting Instagram challenge, all while filming a travel vlog to sum up their experience.

The campaign provided an opportunity to showcase ANA’s extensive domestic network and highlight the benefits of flying with this premium Japanese airline, according to the announcement.