Age UK: We Are Here by Brave

Agency: Brave
Client: Age UK
Date: Nov 2018
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‘We are Here,’ highlights some of the challenges that older people often have to deal with but which are so much harder to bear if you are facing them alone.

The emotional TVCs, directed by James Lawes of Darling Films, show how Age UK’s Advice Line can help older people who are struggling. Viewers follow the ribbon of Age UK’s logo as it passes people across the country at the moment they reach out to the Charity for support.

The brand TVC takes a journey around the country, while the fundraising DRTV focuses on one individual to understand his struggle. Together, they aim to raise awareness of the support Age UK offers and to encourage people to donate to help ensure that the Charity’s essential services, such as the free Age UK Advice Line, can continue to be there for older people and their families and friends.

Credits

Advertising Agency – Brave

Liam Fenton- Creative Director

Drew Haselhurst – Creative

Dipesh Mistry – Creative

Claire Knowles – Business Director

Amy Forster – Senior Account Director

Louisa Moxey - TV Producer

Darling Films

James Lawes – Director

Tom Ford – Producer

Clare Timms – Executive Producer

Malte Rosenfeld – DOP

Sam Jackson – Production Manager

Production Designer – Jerry Bland

Editor – James Norris – The Whitehouse

Factory – Sound Studio

Composer and Sound design – John Clarke

Absolute Post

2D Leads: Zdravko Stoitchkov, Lora Nikolaeva

2D Artists: Otis Guinness-Walker, Carl Godwin-Alvarez

CG Artists: Matt Burn, Sean Elliott, Vania Zapata

Colourist: Matt Turner

Post Producer: Nathan Hoad

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