‘We are Here,’ highlights some of the challenges that older people often have to deal with but which are so much harder to bear if you are facing them alone.
The emotional TVCs, directed by James Lawes of Darling Films, show how Age UK’s Advice Line can help older people who are struggling. Viewers follow the ribbon of Age UK’s logo as it passes people across the country at the moment they reach out to the Charity for support.
The brand TVC takes a journey around the country, while the fundraising DRTV focuses on one individual to understand his struggle. Together, they aim to raise awareness of the support Age UK offers and to encourage people to donate to help ensure that the Charity’s essential services, such as the free Age UK Advice Line, can continue to be there for older people and their families and friends.
Advertising Agency – Brave
Liam Fenton- Creative Director
Drew Haselhurst – Creative
Dipesh Mistry – Creative
Claire Knowles – Business Director
Amy Forster – Senior Account Director
Louisa Moxey - TV Producer
James Lawes – Director
Tom Ford – Producer
Clare Timms – Executive Producer
Malte Rosenfeld – DOP
Sam Jackson – Production Manager
Production Designer – Jerry Bland
Editor – James Norris – The Whitehouse
Factory – Sound Studio
Composer and Sound design – John Clarke
2D Leads: Zdravko Stoitchkov, Lora Nikolaeva
2D Artists: Otis Guinness-Walker, Carl Godwin-Alvarez
CG Artists: Matt Burn, Sean Elliott, Vania Zapata
Colourist: Matt Turner
Post Producer: Nathan Hoad