Age UK: No One Should Have No One To Turn To by Brave

Agency: Brave
Client: Age UK
Date: Dec 2019
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Charity Age UK, in tandem with creative agency Brave have launched a new campaign to support older people who have no one to turn to in a crisis.

More than 2.5 million older people say they have no one to turn to for help and support, and at Christmas time these feelings can feel even more acute. For those who are feeling lonely, seeing other families and friends get together can be hard and for those who are struggling financially, physically or emotionally, the sense of celebration and excitement that comes with Christmas can feel alienating.

The campaign aims to raise awareness of the challenges getting older can bring, such as coming to terms with a bereavement or becoming a carer for a loved one, and will call on the public to donate to help the Charity be there for everyone who needs them. Money raised will help to fund essential services, such as the free telephone Advice Line, which is open every day of the year – including Christmas day – and gives clear, practical guidance that makes sense of complicated situations.

Credits

Client: Age UK

Head of Brand and Content Strategy: Kathi Hall

Director of Public Fundraising & Engagement: Amelie Duggan

Brand Marketing Manager: Hazel Austin

Agency: Brave

ACD: Dipesh Mistry

ACD: Drew Haselhurst

HEAD OF DESIGN: Lee Robins

Senior Designer: Rupert Knowlden

RETOUCHER: Chris Paine

PHOTOGRAPHER: Olly Burns

AGENT: Making Pictures

TYPEPOGRAPHY: Alison Carmichael

PRODUCTION COMPANY: Jelly London

BUSINESS DIRECTOR: Claire Knowles

ACCOUNT DIRECTOR: Beth Morrison

HEAD OF PRODUCTION: Zara Montagu-Leon

HEAD OF PLANNING: Dave Lawrence

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