Toyota: Hybrid Augmented Reality experience by Brandwidth

Agency: Brandwidth
Client: Toyota
Date: Feb 2019
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Brandwidth, the digital agency which specialises in providing practical innovation,has announced the launch of a new Augmented Reality experience for Toyota GB, which enables customers to ‘see inside’ the carmaker’s C-HR model.

The new Toyota Hybrid AR application uses Augmented Reality technology and objective recognition software to overlay graphics of the inner workings of the Hybrid drivetrain onto physical vehicles, helping customers to gain a better understanding of how the system works.

The iPad app, which will be used in Toyota showrooms as well as at other locations including shopping centres and trade shows, brings to life the different drive states of the vehicle, showing how the various elements of the drivetrain interact with each other. By tapping on a drive state, such as ‘deceleration’ or ‘heavy acceleration’, customers can see which parts of the hybrid system are in use and how energy is passed between them.

The 3D experience also features a number of ‘hotspots’ which, when clicked on, enable customers to get in-depth information on key features of the system, such as the motor, battery and fuel tank.

Brandwidth worked with Toyota to develop the Hybrid AR app as part of an ongoing drive to educate the brand’s customers on hybrid technology and the benefits it offers.

The app currently supports the Toyota C-HR model, across all grades and colours.

Credits

Client: Stephen Duval, TCMS & Direct Marketing Manager, Toyota

Agency: Brandwidth

Managing Director: Guy Whiting

Group Account Director: Chris Wicks

Account Director: Louise Wray

Senior Designer: Pete Brown

Mobile Development Manager: Nick Dean

Mobile Developer: Chris Dunne

Head of R&D: Andrew Ayling

Head of Engineering: Alex Lokhman

Production Lead: Cara Payne

Senior Digital Producer: Zsolt Balint

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