NHS Blood & Transplant and Moonpig: advert-top-1 by Brands2Life

Personalised greeting card company Moonpig has partnered with NHS Blood & Transplant to deliver a social good message encouraging the public to sign up for organ donations.

The company has partnered with the NHSBT to add a unique message to its Valentine’s Day campaign by handing out 6,400 free cards to those on the organ donor list in the UK.

The words from Brands2Life feature pun-heavy copy like ‘I only have eyes for you… unless they get donated to someone who needs them – which is also cool’ and ‘Urine my heart, urine my soul… but one day my kidney may be in someone else’.

Accompanying the drive is a video series where couples ask what they love most about their partners.