9NINE: Brand identity and packaging by BrandOpus

9NINE has unveiled a new identity and packaging for their range of healthy snacks with the help of leading strategic brand packaging design agency BrandOpus.

Originally named ‘9Bar’, the brand needed to elevate itself from a single product format to a brand that can offer a wider portfolio of products to a more mainstream audience.

Through the re-design, we defined a single minded Masterbrand approach with a bespoke brand colour to achieve standout, excitement and impact in a multi-coloured and cluttered category. A symbolic ‘9’ has been created as the icon for the brand, reflecting the idea of potential, growth and energy, and a brand tone of voice has been developed that communicates the key benefits and attributes of seeds – that sits at core of all products.

As a part of the re-design, 9NINE has re-launched their core bars and created an innovative range of great tasting snacking options - Seed Fusions and Seed Bombes, with further ambition to expand into new product development in the coming months.