The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Date: Sep 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
3 votes

Biba, India’s ethnic wear brand, along with their creative digital agency on record, Brandmovers India, have left an indelible footprint in the digital sphere. In the last couple of years, they have given us memorable films on relevant topics – gender roles in arranged marriages, the dowry system, among others. These films have not just gone viral, but also stirred audiences to engage in pertinent conversations. This time, they are back with yet another thought-provoking film, the first to promote Biba Girls – Biba’s kids wear brand.

The film has been conceptualized by Brandmovers India who has positioned and spearheaded the Change series for Biba. The film intimately explores a relationship between a husband and his wife. They are getting ready for an evening out, when they are interrupted by their daughter, who is dressed in her ethnic best. She asks them a seemingly small question that urges them to introspect. Have they been unknowingly giving off the wrong message? Is their child truly a mirror of their weaknesses?

Credits

Agency - Brandmovers India