Race Against Dementia: advert-body-1 by Brand Union

Brand Union has revealed its new brand identity for Formula 1 legend Sir Jackie Stewart’s new charitable initiative, Race Against Dementia.

Motivated by the devastating diagnosis of his wife Helen, Sir Jackie’s foundation, which launches today, is aimed at funding research towards a cure for dementia while also searching for preventative medicine. WPP’s global brand strategy and design agency, Brand Union, was appointed by Sir Jackie to develop a clear positioning; name and visual identity for the brand that would help him achieve his noble ambition.