Play-Doh has celebrated its 65th anniversary this year and joins forces with the Museum of Modern Art (MAM) in Paris to celebrate the reopening of cultural venues and to encourage children and their parents to share family moments around art and creativity.
Advertising agency Brand Station, part of FCB Change, imagined this campaign for the anniversary. The campaign includes a digital film, directed by Samy Benama, Damien Guiol and Nicolas Massart and produced by Laetitia Neves and Vincent Massart.
For the first time in the history of modeling clay, a work entirely made by a father and his daughter, will be exhibited at the MAM in Paris, among other renowned artists’ creations. Through this campaign, Play-Doh wants to show that the best works of art are those people create together.