Boys Do Cry: Boys Do Cry by The Hallway
- Location:
An Australian campaign challenging societal views that men should always put on a brave front launches today, with a transformed version of The Cure’s iconic song ‘Boys Don’t Cry’, created by creative agency The Hallway.
‘Boys Do Cry’ is the brainchild of independent advertising agency The Hallway, created in partnership with The University of Melbourne’s Centre for Mental Health, mental fitness foundation Gotcha4Life, with support from media, marketing and creative social purpose organisation, UnLtd and media agency Initiative.
The transformation of the song aims to encourage men to challenge traditional masculine stereotypes, reach out to those around them, check in with their mates, and reinforce the message that connecting and opening up is not just healthy - it can be the difference between living and dying.
At the core of the campaign is a film, brought to life by Good Oil’s Tom Campbell, featuring a choir of 30 men from all walks of life and backgrounds, and from diverse communities.
Credits
Creative Agency: The Hallway
Executive Creative Director: Simon Lee
Creative Director: Aldo Ferretto
Copywriters: Simon Lee, Tim Wood
Art Director: Aldo Ferretto
Producer: Carolyn Starkey
CEO: Jules HallAccount Director: Chris Murphy
Head of Strategy: Tim Mottau
Comms Strategist: Mat Rawnsley
Special thanks to Hannah Sturrock
Media agency: Initiative
Sound Production: Uncanny ValleyMusic Supervision: Charlton Hill
Music Producer: Justin Shave
Audio Post: Matt Perrott
Film Production: Good Oil
Director: Tom Campbell
Producer: Catherine Warner
Executive Producer: Sam Long
Musical Director/Arranger: Cameron Bruce
Director of Photography: Sam Chiplin
Editor: Phoebe Taylor @ Arc Edit
Colourist: Olivier Fontenay
Online: Arc Edit
Gotcha 4 LifeFounder/Director: Gus Worland
Head of Program Delivery: Vicky Worland
General Manager: Simon Hamilton
Head of Marketing & Communications: Savannah Fielder
Heiress Films
Executive Producer: Jennifer Cummins
Impact Producer: Jackie Turnure
Publicist: Hannah Watkins
Website Designer/Developer: Elle Williams
Impact Coordinator: Harrison Lochtenberg
Social Media Coordinator: Abbey Cummins
Casting: Kirsty de Vallance, A Cast of Thousands
Production Accountant: Bronwyn Speziale
Legals: Stephen Boyle
