Date: Nov 2021
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An Australian campaign challenging societal views that men should always put on a brave front launches today, with a transformed version of The Cure’s iconic song ‘Boys Don’t Cry’, created by creative agency The Hallway.

‘Boys Do Cry’ is the brainchild of independent advertising agency The Hallway, created in partnership with The University of Melbourne’s Centre for Mental Health, mental fitness foundation Gotcha4Life, with support from media, marketing and creative social purpose organisation, UnLtd and media agency Initiative.

The transformation of the song aims to encourage men to challenge traditional masculine stereotypes, reach out to those around them, check in with their mates, and reinforce the message that connecting and opening up is not just healthy - it can be the difference between living and dying.

At the core of the campaign is a film, brought to life by Good Oil’s Tom Campbell, featuring a choir of 30 men from all walks of life and backgrounds, and from diverse communities.


Creative Agency: The Hallway

Executive Creative Director: Simon Lee

Creative Director: Aldo Ferretto

Copywriters: Simon Lee, Tim Wood

Art Director: Aldo Ferretto

Producer: Carolyn Starkey

CEO: Jules HallAccount Director: Chris Murphy

Head of Strategy: Tim Mottau

Comms Strategist: Mat Rawnsley

Special thanks to Hannah Sturrock

Media agency: Initiative

Sound Production: Uncanny ValleyMusic Supervision: Charlton Hill

Music Producer: Justin Shave

Audio Post: Matt Perrott

Film Production: Good Oil

Director: Tom Campbell

Producer: Catherine Warner

Executive Producer: Sam Long

Musical Director/Arranger: Cameron Bruce

Director of Photography: Sam Chiplin

Editor: Phoebe Taylor @ Arc Edit

Colourist: Olivier Fontenay

Online: Arc Edit

Gotcha 4 LifeFounder/Director: Gus Worland

Head of Program Delivery: Vicky Worland

General Manager: Simon Hamilton

Head of Marketing & Communications: Savannah Fielder

Heiress Films

Executive Producer: Jennifer Cummins

Impact Producer: Jackie Turnure

Publicist: Hannah Watkins

Website Designer/Developer: Elle Williams

Impact Coordinator: Harrison Lochtenberg

Social Media Coordinator: Abbey Cummins

Casting: Kirsty de Vallance, A Cast of Thousands

Production Accountant: Bronwyn Speziale

Legals: Stephen Boyle