Three: Monster Hunter by Boys and Girls

Client: Three
Date: May 2020
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Three’s TV commercial announces the removal of all usage limits for all customers on All You Can Eat data plans, forever. Making Three the first and only network in Ireland to have truly unlimited data, meaning customers can stay connected, and be reassured that they can use all the data they need, without limits.

This emotive spot, which features a grandad helping his grandson to hunt for a monster in his bedroom was written, presented, filmed, and produced entirely remotely. Directed by Tom Merilion of Speers Films, from his home in France, the ad is a true testament of the power of data and connection.

The cast, together with their families, shot their respective parts in their homes using custom-built self-shooting rigs. Windmill Lane handled the post with production company, agency and client attending edits, grade, VFX and VO sessions via video conference.

Credits

Three

Head of Brand and Marketing Communications: Aislinn O Connor

Marketing Manager: Ann Marie O Brien

Digital Marketing Manager: Cian McDonagh

Agency

Boys+Girls

Creative Director: Kris Clarkin

Senior Art Director: Udi Ovadia

Senior Producer: Sarah Chadwick

Business Director: Sarah Sherry

Account Manager: Beth Mc Donnell

Senior Planner: Jack Murphy

Finished Art: Simon Ross

Production

Director: Tom Merilion

Production Co: Speers Films

Post Production

Windmill Lane

Editor: Lee Hickey

Post Producer: Shayne Murphy

Grade: Matt Branton

Sound: Mick Creedon

Music: Denis Kilty

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