Three’s TV commercial announces the removal of all usage limits for all customers on All You Can Eat data plans, forever. Making Three the first and only network in Ireland to have truly unlimited data, meaning customers can stay connected, and be reassured that they can use all the data they need, without limits.
This emotive spot, which features a grandad helping his grandson to hunt for a monster in his bedroom was written, presented, filmed, and produced entirely remotely. Directed by Tom Merilion of Speers Films, from his home in France, the ad is a true testament of the power of data and connection.
The cast, together with their families, shot their respective parts in their homes using custom-built self-shooting rigs. Windmill Lane handled the post with production company, agency and client attending edits, grade, VFX and VO sessions via video conference.
Head of Brand and Marketing Communications: Aislinn O Connor
Marketing Manager: Ann Marie O Brien
Digital Marketing Manager: Cian McDonagh
Creative Director: Kris Clarkin
Senior Art Director: Udi Ovadia
Senior Producer: Sarah Chadwick
Business Director: Sarah Sherry
Account Manager: Beth Mc Donnell
Senior Planner: Jack Murphy
Finished Art: Simon Ross
Director: Tom Merilion
Production Co: Speers Films
Editor: Lee Hickey
Post Producer: Shayne Murphy
Grade: Matt Branton
Sound: Mick Creedon
Music: Denis Kilty