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The new campaign from Three Ireland demonstrates how people make the network count – how they transform bits and bytes of data into something that really matters. Marathon Man shows how people use data to make a difference to their lives.

Mark Albiston, director at The Sweet Shop, said: “The reveal in this spot really grabbed me. I totally got the man’s love and devotion for his father and seeing him cross the finish line is priceless."

Credits

Agency / BOYS AND GIRLS

Executive Creative Director / RORY HAMILTON

Agency Producer / DEREK DOYLE

Copywriter / KRIS CLARKIN

Production Company: The Sweet Shop

Director: Mark Albiston

MD/Executive Producer: Spencer Dodd

Producer: Hannah Cooper

Production Manager: Natasha Hayes