The Woolmark Company: Anjelica Huston Really Cares for Wool by Born + Raised

Date: Dec 2019
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Woolmark, the global authority on wool, has a guide for shoppers this season. For over 50 years, the non-profit has championed the fiber's eco-credentials and quality maintenance better than anyone. With wool's wide attainability and sustainability top of mind, the organization wanted to educate consumers about wool's longevity as delivered by Angelica Huston.

Backed by studies that revealed 35% of microplastics in our oceans are from synthetic clothing and the 6m microfibers released from each 10lb load of polyester fabrics in the washer, Woolmark's care campaign is here to shine a light on how wool is the gift that keeps on giving this year.


Client: Woolmark

Agency: Born & Raised

Executive Creative Director: Josh Rogers

Executive Creative Director: Kirt Gunn

Writer: Kirt Gunn

Writer: Josh Rogers

Director: Kirt Gunn

Executive Producer: Carol Stevens

Director of Photography: Steve Yedlin

General Manager Marketing: Laura Armstrong

Global Communications Manager: Anna McLeod

Creative & Content Manager: Mitchell Oakley Smith

Marketing & Communications Director The Americas: Jessica Somers

Marketing Project Manager: Anna Buckley

Global Editor: Lisa Griplas

Edit House: Final Cut

Editor: Chris Amos

Post Producer: Natalie Cleveland

Flame Artist: Dirk Green

Flame: Significant Others

Beauty & Color: The Artery VFX

Executive Producer: Deborah Sullivan

Beauty Flame Artist: Asaf Yeger

Colorist: Aline Sinquin

Color: Five One Color​

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