The Drum Awards Festival - Official Deadline

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Client: Boots
Date: Jun 2021
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Boots UK has launched a major marketing campaign to help the nation to ‘feel as good as new’ as they ease out of lockdown and into the summer months.

As an essential retailer, Boots has kept its doors open throughout the pandemic to provide every community with access to pharmacy, essential health services and medicines. The retailer has also supported the NHS by playing a part in the delivery of the largest mass vaccination in the country’s history, as well as administering over 2.6 million Covid-19 tests.

But in addition to continuing to serve customers, Boots has been working hard behind the scenes. It has invested in its omnichannel customer experience, introducing 54 new beauty brands, and the Boots Health Hub – a digital front door to all the retailer’s health and pharmacy services.

Now ready to reveal a new Boots to customers, the through-the-line campaign is voiced by Bafta-nominated actor, Billie Piper, and spans PR, TVC, DOOH, radio, digital display, paid and owned social, email and instore marketing.

The campaign was jointly created by a cross-discipline, fully integrated team from Boots and The Pharm, the recently launched cross-agency WPP team made up of VMLY&R, Ogilvy, Hogarth and Mediacom. The advert was directed by The Dempseys and produced by Knucklehead production company.


Agency - The Pharm Executive Creative Director, Sara Rose

Creative Directors – Dave Anderson & Ian Brassett

The Pharm Design lead – Dave Watts

Agency Producer: Katherine Cowell

Production company : Knucklehead

Director: The Dempseys

The Pharm Strategic lead – Nicole Frost

The Pharm Strategist – Caroline Tester

The Pharm Client Partner - Rebecca Dennis

The Pharm Squad Lead – Sam Phillips-Grey

The Pharm Account Director – Tabi Merritt

The Pharm Account Manager – Lisa Koba

The Pharm Media lead – Arabella Blaikie

The Pharm Media Associate Director – Anita Sztrizak

The Pharm PR lead – Ginny Paton

The Pharm PR – Sophie Parker

Client - CMO, Pete Markey

VP Brand and Marketing Comms Director, Helen Jeremiah

Director of Communications, CSR & Sustainability, Lucy Reynolds

Head of Marketing and Chief Product Owner, Fay Shannon

Scrum master, Carly Hill