Boots UK has launched a major marketing campaign to help the nation to ‘feel as good as new’ as they ease out of lockdown and into the summer months.
As an essential retailer, Boots has kept its doors open throughout the pandemic to provide every community with access to pharmacy, essential health services and medicines. The retailer has also supported the NHS by playing a part in the delivery of the largest mass vaccination in the country’s history, as well as administering over 2.6 million Covid-19 tests.
But in addition to continuing to serve customers, Boots has been working hard behind the scenes. It has invested in its omnichannel customer experience, introducing 54 new beauty brands, and the Boots Health Hub – a digital front door to all the retailer’s health and pharmacy services.
Now ready to reveal a new Boots to customers, the through-the-line campaign is voiced by Bafta-nominated actor, Billie Piper, and spans PR, TVC, DOOH, radio, digital display, paid and owned social, email and instore marketing.
The campaign was jointly created by a cross-discipline, fully integrated team from Boots and The Pharm, the recently launched cross-agency WPP team made up of VMLY&R, Ogilvy, Hogarth and Mediacom. The advert was directed by The Dempseys and produced by Knucklehead production company.
Agency - The Pharm Executive Creative Director, Sara Rose
Creative Directors – Dave Anderson & Ian Brassett
The Pharm Design lead – Dave Watts
Agency Producer: Katherine Cowell
Production company : Knucklehead
Director: The Dempseys
The Pharm Strategic lead – Nicole Frost
The Pharm Strategist – Caroline Tester
The Pharm Client Partner - Rebecca Dennis
The Pharm Squad Lead – Sam Phillips-Grey
The Pharm Account Director – Tabi Merritt
The Pharm Account Manager – Lisa Koba
The Pharm Media lead – Arabella Blaikie
The Pharm Media Associate Director – Anita Sztrizak
The Pharm PR lead – Ginny Paton
The Pharm PR – Sophie Parker
Client - CMO, Pete Markey
VP Brand and Marketing Comms Director, Helen Jeremiah
Director of Communications, CSR & Sustainability, Lucy Reynolds
Head of Marketing and Chief Product Owner, Fay Shannon
Scrum master, Carly Hill