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Splunk: Data-to-Everything by Bonfire Labs

Client: Splunk
Date: Feb 2020
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The creative partnership between Splunk, provider of the 'Data-to-Everything' platform, and the full-service creative studio Bonfire Labs, was on full display during Super Bowl LIV with the engaging and entertaining new 30-second ad spotlighting how the Splunk platform transforms businesses by bringing Data-to-Everything.

The spot aired during the fourth quarter in six markets, including San Francisco, Los Angeles and New York.

Anchored in Splunk’s brand colors, the type-driven spot elevates found footage in an engaging montage of ordinary people doing extraordinary things when empowered by the Splunk data analytics platform. It was part of a campaign driven through a creative partnership between Bonfire Labs and Splunk, led by director of brand voice and media studio, Andy Mera.


Client: Splunk

Splunk, San Francisco, CA

Chief Marketing Officer: Carrie Palin

VP Corporate Marketing: Claire Hockin

Senior Director Brand+Creative: Chris Okubo

Head of Messaging and Community: Dylan Steele

Director Brand+Creative, Copywriter: Andy Mera

Senior Brand Project Manager: Ryan Kunis

Media Project Manager: Tori Chapman

Editor: Penny Krueger

Agency/Production: Bonfire Labs, San Francisco, CA

Partner, Strategy & Creative: Chris Weldon

Partner, Content & Production: Mary Mathaisell

Head of Business Development: Zach Rubin

Partner, Creative Lead: Robbie Proctor

Editor: Chris Gamino

Art Director/Titles: Tuesday McGowan

Colorist: Mark Sterne

Producer: Mona Salma

Producer: John Hunt

Music: ‘Woman’ (INST) by Fritzwa & J. Brodsky (Marmoset)

Sound Mix: Mark Pitchford (M Squared)