The creative partnership between Splunk, provider of the 'Data-to-Everything' platform, and the full-service creative studio Bonfire Labs, was on full display during Super Bowl LIV with the engaging and entertaining new 30-second ad spotlighting how the Splunk platform transforms businesses by bringing Data-to-Everything.
The spot aired during the fourth quarter in six markets, including San Francisco, Los Angeles and New York.
Anchored in Splunk’s brand colors, the type-driven spot elevates found footage in an engaging montage of ordinary people doing extraordinary things when empowered by the Splunk data analytics platform. It was part of a campaign driven through a creative partnership between Bonfire Labs and Splunk, led by director of brand voice and media studio, Andy Mera.
Splunk, San Francisco, CA
Chief Marketing Officer: Carrie Palin
VP Corporate Marketing: Claire Hockin
Senior Director Brand+Creative: Chris Okubo
Head of Messaging and Community: Dylan Steele
Director Brand+Creative, Copywriter: Andy Mera
Senior Brand Project Manager: Ryan Kunis
Media Project Manager: Tori Chapman
Editor: Penny Krueger
Agency/Production: Bonfire Labs, San Francisco, CA
Partner, Strategy & Creative: Chris Weldon
Partner, Content & Production: Mary Mathaisell
Head of Business Development: Zach Rubin
Partner, Creative Lead: Robbie Proctor
Editor: Chris Gamino
Art Director/Titles: Tuesday McGowan
Colorist: Mark Sterne
Producer: Mona Salma
Producer: John Hunt
Music: ‘Woman’ (INST) by Fritzwa & J. Brodsky (Marmoset)
Sound Mix: Mark Pitchford (M Squared)